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Business

EdTech Startups: Transforming Education in Kenya

Introduction Education in Kenya has always been a cornerstone of progress, but traditional learning models are struggling to keep pace with the demands of a digital world. From overcrowded classrooms to limited access in rural areas, students and teachers face daily challenges. Yet amid these struggles, EdTech startups are reshaping the future of learning by […]
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How To Collect And Use Customer Feedback Effectively

Introduction For any business in Kenya, customer feedback is one of the most powerful tools for growth. Whether you are running an online store, a restaurant, a fintech startup, or a logistics company, your customers’ voices can shape the direction of your brand. Yet many businesses fail to use feedback effectively. They either collect it […]
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Personalization in E-Commerce: Winning Over Kenyan Customers

Introduction The e-commerce industry in Kenya has grown rapidly over the last decade, driven by improved internet access, mobile money, and a youthful digital-savvy population. However, as more businesses set up online shops, competition has become intense. It is no longer enough to simply list products and wait for customers to buy. Today’s Kenyan shoppers […]
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Business Tips For Young Entrepreneurs in Kenya.

Starting a business in Kenya as a young entrepreneur can be both exciting and overwhelming. On one hand, there are endless opportunities in technology, retail, agriculture, and digital services. On the other, challenges such as limited funding, lack of experience, and stiff competition can make the journey tough. Yet many young Kenyans are proving every […]
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How AI is Transforming Businesses In Kenya.

Introduction Artificial Intelligence is no longer just a buzzword reserved for Silicon Valley. In Kenya, AI has steadily moved from research labs into real business applications. From chatbots answering customer queries in Nairobi to predictive tools helping farmers in Eldoret, AI is transforming the way Kenyan businesses operate. The beauty of AI is its flexibility. […]
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The Future Of Remote Work For Kenyan Start-ups

Introduction Remote work has moved from being a temporary response during the pandemic to a permanent shift in how businesses operate worldwide. In Kenya, the idea of working from home was once seen as unrealistic, but startups and SMEs are now proving it can be both practical and profitable. The combination of affordable internet, cloud […]
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E-commerce Trends In Kenya And How Start-ups Can Adapt.

Introduction Kenya’s e commerce industry is no longer in its infancy. Over the past decade, mobile money and affordable internet access have transformed how Kenyans shop, sell, and run businesses. Today, from Gikomba traders using WhatsApp to sell clothes to large supermarkets investing in online platforms, e commerce is woven into everyday life. For startups, […]
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Social Media Strategies for Small Businesses in Kenya

Introduction Kenya is one of Africa’s most connected countries. With over 13 million active social media users and growing, platforms like Facebook, Instagram, TikTok, LinkedIn, and X (Twitter) have become powerful tools for businesses. For small businesses, social media offers a low-cost way to build brand awareness, engage customers, and drive sales. However, success on […]
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