DIGITAL MARKETING FOR RETAILERS: WHY MANY KENYAN STORES ARE MISSING OUT
In cities like Nairobi, Nakuru, and Mombasa, retail competition is fiercer than ever. From supermarkets and boutiques to electronics shops and restaurants, new businesses keep emerging every day. Yet, despite the growing digital landscape, many Kenyan retailers still struggle to harness the power of online marketing. They rely on word-of-mouth or outdated advertising methods, ignoring […]