REVIEW SENTIMENT AND FEEDBACK ANALYTICS : TRANSFORMING GUEST EXPERIENCE IN KENYAN HOSPITALITY.
Why Guest Reviews Matter More Than Ever In the digital-first era, a single comment on Google, TripAdvisor, or social media can influence dozens of potential guests. A study by Revinate found that 81% of travelers read reviews before booking. For Kenyan hotels competing in a growing tourism market, this means that every review is […]