Retail Technology Africa Archives

November 19, 2025
By Ramadhan Silakwa
Business, Tech

How Voice Search Optimization Can Benefit Retail Ecommerce In Kenya.

Retail ecommerce in Kenya is growing fast as more shoppers embrace mobile shopping and digital payments. The rise of smartphones, mobile data, M Pesa driven transactions, and convenient delivery options has transformed how Kenyans search for products online. A major shift happening in this space is the steady rise of voice search. Shoppers are increasingly […]

November 19, 2025
By Ramadhan Silakwa
Business, Tech

Why Many Kenyan Retailers Fail at Email Marketing and How to Fix It

Email marketing remains one of the most powerful digital tools for retailers across Kenya and Africa. It reaches customers directly, boosts repeat sales, and increases brand loyalty without the high advertising costs associated with social media or paid ads. Yet despite its potential, many Kenyan retailers struggle to make email marketing work. They send countless […]

November 17, 2025
By Ramadhan Silakwa
Business, Tech

The Future of Retail: Building an Omnichannel Experience for Kenyan Shoppers

Retail in Kenya is rapidly evolving. Customers no longer interact with brands through a single channel. They expect a seamless experience whether they are shopping online from a smartphone, browsing on a website, or visiting a physical store. This shift has made omnichannel retailing essential for businesses that want to stay competitive and retain loyal […]

November 11, 2025
By Ramadhan Silakwa
Business, Tech

WHY EVERY RETAIL BUSINESS NEEDS A DATA BACKUP AND RECOVERY PLAN

In Kenya’s fast-paced retail industry, technology powers almost every aspect of business operations. From point-of-sale systems and ecommerce websites to customer records and payment integrations, retailers rely heavily on digital infrastructure. Yet, few truly prepare for what could happen if all that data suddenly disappears. A single system failure, cyberattack, or accidental deletion can cripple […]