Retail Growth Africa Archives

November 18, 2025
By Ramadhan Silakwa
Business, Tech

How Poor Product Photography Hurts Online Retail Conversions.

In online retail, the first impression is everything. Shoppers cannot touch a product, feel its texture, or examine it physically. Their only guide is the photo they see on your ecommerce site, WhatsApp catalog, Instagram page, or marketplace listing. This is why product photography plays a major role in convincing a customer to buy. Yet […]

November 18, 2025
By Ramadhan Silakwa
Business, Tech

Is ERP Too Expensive for Retail? Affordable Tech Alternatives for Kenyan Businesses.

Many retailers in Kenya believe that adopting an ERP system is the only way to manage growth, streamline operations, and stay competitive. Yet when they start exploring the market, they quickly realize that full scale ERP systems can be costly. Licensing fees, setup costs, training, and long term maintenance can push the budget beyond what […]

November 18, 2025
By Ramadhan Silakwa
Business, Tech

The Power of Data: Why Retailers Need Customer Analytics to Stay Competitive

The retail industry in Kenya is changing quickly. Shoppers expect personalized experiences, accurate product recommendations, and seamless service whether they buy in store, through WhatsApp, or on an ecommerce site. Competition is rising as more businesses embrace digital channels, and retailers who rely on guesswork risk losing customers to smarter competitors. This is where customer […]