Retail Analytics Africa Archives

December 10, 2025
By Ramadhan Silakwa
Business, Tech

How Digital Shelf Management Can Improve Product Visibility in Retail

Retail in Kenya has changed quickly as more consumers rely on digital platforms to discover, compare and buy products. With busy supermarkets, growing eCommerce activity and increased competition, visibility has become one of the most important factors in retail success. Digital shelf management is now the modern approach that helps retailers monitor how their products […]

November 10, 2025
By Ramadhan Silakwa
Business, Tech

CRM FOR RETAIL KENYA | BUILDING STRONGER CUSTOMER RELATIONSHIPS DIGITALLY

In today’s competitive retail landscape in Kenya, products alone no longer guarantee loyalty. Consumers are increasingly informed, connected, and selective. Retailers need more than a store or a website; they need a systematic way to understand, engage, and retain customers. That’s where Customer Relationship Management (CRM) systems come in. CRM for retail goes beyond contact […]