POS Analytics Kenya Archives - E-Startups Kenya

December 9, 2025
By Ramadhan Silakwa
Business, Tech

The Future of Smart Retail Analytics in Kenya

Retail in Kenya is transforming fast. What used to be mostly small dukas and informal shops is evolving into a mix of modern supermarkets, online stores, and tech-enabled marketplaces. As consumer behaviour shifts and digital tools become the norm, smart retail analytics is emerging as a key enabler for companies that want to stay competitive. […]

November 18, 2025
By Ramadhan Silakwa
Business, Tech

The Power of Data: Why Retailers Need Customer Analytics to Stay Competitive

The retail industry in Kenya is changing quickly. Shoppers expect personalized experiences, accurate product recommendations, and seamless service whether they buy in store, through WhatsApp, or on an ecommerce site. Competition is rising as more businesses embrace digital channels, and retailers who rely on guesswork risk losing customers to smarter competitors. This is where customer […]