Mobile Commerce Kenya Archives

December 9, 2025
By [email protected]
Business, Tech

The Role of Virtual Shopping Assistants in Modern Retail

Retail in Kenya is evolving rapidly. Consumers are increasingly digital-savvy, using mobile phones and online platforms to research, compare, and purchase products. Amid this shift, virtual shopping assistants are emerging as a key tool for modern retailers. These AI-powered assistants provide personalized guidance to shoppers, helping them navigate product catalogs, find recommendations, and complete purchases […]

December 9, 2025
By [email protected]
Business, Tech

How Digital Catalogs Can Modernize the Retail Experience

Retail in Kenya is rapidly evolving as shoppers increasingly rely on digital tools, mobile payments, and online browsing before buying. Traditional printed catalogs no longer meet modern expectations. Digital catalogs allow retailers to showcase products interactively on phones, tablets, or laptops, giving customers instant access to pricing, availability, and product details. This technology bridges physical […]

November 19, 2025
By [email protected]
Business, Tech

How Voice Search Optimization Can Benefit Retail Ecommerce In Kenya.

Retail ecommerce in Kenya is growing fast as more shoppers embrace mobile shopping and digital payments. The rise of smartphones, mobile data, M Pesa driven transactions, and convenient delivery options has transformed how Kenyans search for products online. A major shift happening in this space is the steady rise of voice search. Shoppers are increasingly […]