ecommerce kenya Archives - E-Startups Kenya

December 10, 2025
By Ramadhan Silakwa
Business, Tech

How Digital Shelf Management Can Improve Product Visibility in Retail

Retail in Kenya has changed quickly as more consumers rely on digital platforms to discover, compare and buy products. With busy supermarkets, growing eCommerce activity and increased competition, visibility has become one of the most important factors in retail success. Digital shelf management is now the modern approach that helps retailers monitor how their products […]

December 9, 2025
By Ramadhan Silakwa
Business, Tech

The Role of Virtual Shopping Assistants in Modern Retail

Retail in Kenya is evolving rapidly. Consumers are increasingly digital-savvy, using mobile phones and online platforms to research, compare, and purchase products. Amid this shift, virtual shopping assistants are emerging as a key tool for modern retailers. These AI-powered assistants provide personalized guidance to shoppers, helping them navigate product catalogs, find recommendations, and complete purchases […]

December 9, 2025
By Ramadhan Silakwa
Business, Tech

How Digital Catalogs Can Modernize the Retail Experience

Retail in Kenya is rapidly evolving as shoppers increasingly rely on digital tools, mobile payments, and online browsing before buying. Traditional printed catalogs no longer meet modern expectations. Digital catalogs allow retailers to showcase products interactively on phones, tablets, or laptops, giving customers instant access to pricing, availability, and product details. This technology bridges physical […]

November 19, 2025
By Ramadhan Silakwa
Business, Tech

Why Many Kenyan Retailers Fail at Email Marketing and How to Fix It

Email marketing remains one of the most powerful digital tools for retailers across Kenya and Africa. It reaches customers directly, boosts repeat sales, and increases brand loyalty without the high advertising costs associated with social media or paid ads. Yet despite its potential, many Kenyan retailers struggle to make email marketing work. They send countless […]

November 18, 2025
By Ramadhan Silakwa
Business, Tech

Why Website Speed Matters for Kenyan eCommerce Sales | | How Poor Website Speed Affects Sales on Kenyan eCommerce Sites.

Online shopping in Kenya is growing fast. Customers browse products on their phones, compare prices across platforms, and expect pages to load almost instantly. In this environment, a slow website is one of the biggest silent killers of online sales. Many Kenyan eCommerce businesses lose customers long before they even see the first product. The […]

November 18, 2025
By Ramadhan Silakwa
Business, Tech

How Poor Product Photography Hurts Online Retail Conversions.

In online retail, the first impression is everything. Shoppers cannot touch a product, feel its texture, or examine it physically. Their only guide is the photo they see on your ecommerce site, WhatsApp catalog, Instagram page, or marketplace listing. This is why product photography plays a major role in convincing a customer to buy. Yet […]

November 17, 2025
By Ramadhan Silakwa
Business, Tech

The Future of Retail: Building an Omnichannel Experience for Kenyan Shoppers

Retail in Kenya is rapidly evolving. Customers no longer interact with brands through a single channel. They expect a seamless experience whether they are shopping online from a smartphone, browsing on a website, or visiting a physical store. This shift has made omnichannel retailing essential for businesses that want to stay competitive and retain loyal […]

November 17, 2025
By Ramadhan Silakwa
Business, Tech

Organizing Product Data || The Key to a Seamless Online Shopping Experience

Online shopping in Kenya and Africa has grown fast, driven by mobile payments, improved internet access, and rising trust in ecommerce. Yet many retailers still struggle with a silent but critical challenge. That challenge is messy product data. When titles, prices, descriptions, and images are not aligned, the entire shopping experience becomes confusing. Shoppers lose […]