E Commerce Kenya Archives - E-Startups Kenya

December 10, 2025
By Ramadhan Silakwa
Business, Tech

How Augmented Reality Is Transforming E Commerce

E commerce in Kenya and across Africa is changing quickly as customers demand more realistic, interactive, and convenient shopping experiences. Augmented reality is stepping in as one of the most powerful technologies reshaping how people discover products online. Whether it is fashion, furniture, beauty, electronics, or automotive shopping, AR is making digital buying feel more […]

November 18, 2025
By Ramadhan Silakwa
Business, Tech

The Power of Data: Why Retailers Need Customer Analytics to Stay Competitive

The retail industry in Kenya is changing quickly. Shoppers expect personalized experiences, accurate product recommendations, and seamless service whether they buy in store, through WhatsApp, or on an ecommerce site. Competition is rising as more businesses embrace digital channels, and retailers who rely on guesswork risk losing customers to smarter competitors. This is where customer […]