Digital Transformation Africa

Mobile App Development in Kenya

Mobile apps are transforming the way Kenyan businesses connect with customers. Smartphones have become the primary tool for shopping, banking, communication and entertainment. For companies, developing a mobile app is no longer optional; it is essential to stay competitive. A well designed app can improve customer engagement, increase sales, streamline operations and create a stronger […]
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DIGITAL MARKETING FOR RETAILERS: WHY MANY KENYAN STORES ARE MISSING OUT

In cities like Nairobi, Nakuru, and Mombasa, retail competition is fiercer than ever. From supermarkets and boutiques to electronics shops and restaurants, new businesses keep emerging every day. Yet, despite the growing digital landscape, many Kenyan retailers still struggle to harness the power of online marketing. They rely on word-of-mouth or outdated advertising methods, ignoring […]
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