Digital Retail Africa Archives

December 10, 2025
By Ramadhan Silakwa
Business, Tech

How Augmented Reality Is Transforming E Commerce

E commerce in Kenya and across Africa is changing quickly as customers demand more realistic, interactive, and convenient shopping experiences. Augmented reality is stepping in as one of the most powerful technologies reshaping how people discover products online. Whether it is fashion, furniture, beauty, electronics, or automotive shopping, AR is making digital buying feel more […]

December 10, 2025
By Ramadhan Silakwa
Business, Tech

Why Kenyan Retailers Should Embrace Subscription Based Selling

Retail in Kenya is rapidly evolving as customers increasingly seek convenience, personalized experiences, and predictable access to products. Subscription based selling has emerged as a powerful model that allows businesses to deliver products and services regularly while building long term relationships with customers. From groceries to cosmetics, tech gadgets to wellness products, subscriptions are changing […]

December 10, 2025
By Ramadhan Silakwa
Business, Tech

Why Retailers Should Invest in Employee Tech Training Programs

Retail in Kenya has become more digital than ever. Customers compare prices online, use mobile payments, scan QR codes in stores and expect quick service across all channels. As retail technology continues to evolve, the strength of any business lies in how well its employees can use the tools provided to them. That is why […]

November 10, 2025
By Ramadhan Silakwa
Business, Tech

WHY EVERY RETAILER NEEDS A MOBILE OPTIMIZED WEBSITE

Walk through any street in Nairobi, Mombasa, or Kisumu, and you’ll notice something clear — everyone is on their phone. Whether it’s searching for a nearby store, checking product reviews, or making payments through M-Pesa, the mobile phone has become the center of consumer life in Kenya. For retailers, this means one thing: if your […]