Digital marketing Kenya

DIGITAL MARKETING FOR RETAILERS: WHY MANY KENYAN STORES ARE MISSING OUT

In cities like Nairobi, Nakuru, and Mombasa, retail competition is fiercer than ever. From supermarkets and boutiques to electronics shops and restaurants, new businesses keep emerging every day. Yet, despite the growing digital landscape, many Kenyan retailers still struggle to harness the power of online marketing. They rely on word-of-mouth or outdated advertising methods, ignoring […]
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Social Media Strategies for Small Businesses in Kenya

Introduction Kenya is one of Africa’s most connected countries. With over 13 million active social media users and growing, platforms like Facebook, Instagram, TikTok, LinkedIn, and X (Twitter) have become powerful tools for businesses. For small businesses, social media offers a low-cost way to build brand awareness, engage customers, and drive sales. However, success on […]
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