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Google Implements Mandatory Closed Testing for New App Deployments: Policy Update for New Individual Developer Accounts

 

In a bid to streamline the app development and deployment process on Google Play, the tech giant has introduced new app testing requirements for developers with personal accounts created after November 13, 2023. These updates are aimed at empowering developers to conduct thorough testing of their applications, identify potential issues, and gather valuable feedback, all to ensure a seamless user experience upon app launch.

This article serves as a comprehensive guide to the updated requirements and outlines the various testing tracks available in Play Console. Additionally, it provides step-by-step instructions for developers with personal accounts to ensure their apps are accessible to users on Google Play.

Introduction to Testing Requirements for Newly-Created Personal Accounts

Testing is a vital aspect of the app development lifecycle, allowing developers to validate correctness, functional behavior, and usability before a public release. Leveraging Play Console’s testing tools enables developers to deliver high-quality experiences, ultimately leading to improved ratings and increased success on Google Play.

To support all developers in delivering top-notch apps, Google has introduced new testing requirements. Developers with personal accounts created after November 13, 2023, must fulfill these requirements before making their apps available on Google Play. Certain features in Play Console, such as Production and Pre-registration, will be disabled until these requirements are met, making the recent policy update a comprehensive process change for newly individual Play console developers.

Overview of Testing Requirements

For developers with newly created personal accounts, a closed test for the app must be conducted, involving a minimum of 20 testers who have opted in for at least the last 14 days. Once these criteria are met, developers can apply for production access on the Play Console Dashboard, enabling the distribution of their app on Google Play. During the application process, developers are required to provide insights into their app, testing process, and production readiness.

Understanding Different Testing Tracks and Their Requirements

Play Console offers various testing tracks to facilitate a gradual testing progression, allowing developers to refine their apps before reaching a broader audience on Google Play.

1. Internal Testing: This optional track enables developers to distribute builds to a small group of trusted testers before completing app setup, aiding in issue identification and early feedback collection.

2. Closed Testing: This track allows developers to share their app with a controlled group of users, ensuring policy compliance and issue resolution before the app’s public launch. A closed test with at least 20 opted-in testers for the last 14 days is a prerequisite for applying for production access.

3. Open Testing: Open testing enables developers to make their app’s test version visible on Google Play, allowing anyone to join the testing program and provide private feedback. Open testing becomes available once production access is granted.

4. Production: The final track is where developers make their app available to billions of users on Google Play. Before applying for production access, developers must conduct a closed test meeting specified criteria, and at least 20 testers must be opted-in for the last 14 days.

Conclusion

By adhering to these app testing requirements and utilizing the diverse testing tracks available in Play Console, developers can enhance the quality of their apps and contribute to a positive user experience on Google Play. This policy update reflects Google’s commitment to ensuring high standards and user satisfaction within the app development community.

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