Business Archives - Page 8 of 13

November 3, 2025
By Ramadhan Silakwa
Business, Tech

Real Time Points Tracking: The Future of Hotel Loyalty in Kenya

Loyalty programs have become a powerful tool in Kenya’s hospitality industry, helping hotels strengthen relationships and keep guests coming back. Yet, traditional systems often face one major limitation — delays in reward updates. Guests earn points during their stay but have to wait hours or even days before they appear in their accounts. In a […]

November 3, 2025
By Ramadhan Silakwa
Business, Tech

Hospitality CRM and Loyalty Suites: Transforming Guest Relationships in Kenya

The hospitality industry in Kenya is evolving faster than ever. Hotels, lodges, and resorts are no longer just competing on comfort or location — they are competing on experience. Guests today expect seamless communication, personalized offers, and recognition every time they visit. To meet these expectations, hotels are turning to hospitality CRM and loyalty suites, […]

November 3, 2025
By Ramadhan Silakwa
Business, Consulting, Tech

Loyalty Programs Between Hotels and Clients: Building Lasting Connections in Kenya’s Hospitality Industry

Every hotel in Kenya dreams of having guests who not only visit once but keep coming back. Whether it is a boutique lodge in Nanyuki, a luxury resort in Diani, or a business hotel in Nairobi, guest retention is the heartbeat of sustainable success. The challenge, however, lies in how to keep guests engaged and […]

November 3, 2025
By Ramadhan Silakwa
Business, Consulting, Tech

Maintaining Detailed Guest Profiles in Hotels Kenya

In today’s hospitality industry, personalization is no longer a luxury — it is a necessity. Every hotel in Kenya, from coastal resorts in Diani to city suites in Nairobi, is competing to offer experiences that feel personal and memorable. The secret behind that warm, “we’ve been expecting you” welcome is detailed guest profiling. Yet, many […]

October 14, 2025
By Ramadhan Silakwa
Business, Tech

How To Store And Analyze Customer Data.

In today’s fast moving digital economy, data has become the new currency. Whether you run an online shop in Nairobi, a logistics startup in Mombasa, or a fintech company serving clients across Africa, the way you store and analyze customer data determines how well you understand your audience, promote your services, and grow your business. […]

October 13, 2025
By Ramadhan Silakwa
Business, Tech

Setting Clear Digital Marketing Strategies and Goals For Your Business.

In the digital era, marketing without a plan is like driving without a destination. You might move fast, but you won’t know where you’re going or when you’ve arrived. For Kenyan businesses, especially startups and SMEs trying to make their mark online, clear digital marketing strategies and measurable goals are essential for success. In a […]

October 13, 2025
By Ramadhan Silakwa
Business, Tech

The Importance of Efficient Data Management & Report Systems.

Importance of Efficient Data Management and Reporting Systems In today’s digital-first business environment, data is the new currency. Whether you’re running a small online shop in Nairobi or managing a growing fintech company in Mombasa, how you collect, store, and analyze your data determines how fast — and how smart — your business grows. Efficient […]

October 13, 2025
By Ramadhan Silakwa
Business, Tech

How To Handle Customer Complaints Online.

How to Handle Customer Complaints Online In today’s digital world, how you handle customer complaints online can make or break your brand. With Kenyans increasingly turning to social media, WhatsApp, and websites to interact with businesses, one negative comment can quickly spread and damage your reputation. But here’s the good news — when handled right, […]

October 13, 2025
By Ramadhan Silakwa
Business, Tech

Why A Website Is a Vital Tool For Kenyan Businesses In 2025

Why Kenyan Businesses Need a Website in 2025 In 2025, it’s no longer enough for a business to simply exist offline. Kenyan consumers have moved online — comparing products, reading reviews, and making payments at the tap of a button. From Nairobi to Eldoret, people now expect every serious business to have a website they […]

October 9, 2025
By Ramadhan Silakwa
Business, Tech

How Kenyan Businesses Can Win With Influencer Marketing.

How Kenyan Businesses Can Win with Influencer Marketing In today’s fast-moving digital world, consumers no longer trust ads the way they used to. People now believe people — and that’s exactly why influencer marketing has become one of the most powerful tools for brands in Kenya. From Nairobi’s fashion scene to Kisumu’s tech startups, influencers […]