Year: 2025

Why Mobile Apps & Websites are the future for businesses

Introduction Kenya has become one of Africa’s fastest-growing digital economies. With over 65 percent of the population accessing the internet primarily through mobile phones, businesses that ignore mobile apps and websites risk losing relevance. Whether it is a small fashion shop in Nairobi, a restaurant in Kisumu, or an online learning platform serving students across […]
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How businesses can boost sales using whatsapp in Kenya

Introduction   In Kenya today, WhatsApp has moved beyond being just a chat app. It has become one of the most powerful business tools available to entrepreneurs. With over 90 percent of smartphone users in the country relying on WhatsApp daily, small businesses have a golden opportunity to reach customers directly, build stronger relationships, and […]
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Tech solutions for startups in Kenya.

Introduction Starting a business in Kenya is never easy. Most entrepreneurs begin with limited capital, and the thought of investing in technology often feels like a luxury they cannot afford. Yet, in the current business environment, technology is no longer optional. Customers expect businesses to be online, transactions need to be seamless, and operations must […]
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How tech can unlock affordable credit for small businesses in Kenya

Introduction Small businesses are the backbone of Kenya’s economy. From the mama mboga who keeps households fed to the young entrepreneur running an online shop, SMEs create jobs, drive innovation, and keep money circulating in local communities. Yet, despite their importance, access to credit remains one of their biggest challenges. Banks often ask for collateral […]
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Simple steps for protecting business data

Introduction Running a business in Kenya today means dealing with more than just products, sales, and customer service. Most of our business activities now happen online — from mobile payments to storing client details and even managing staff records. With this shift comes a new challenge: keeping business data safe. Data breaches, cyber fraud, and […]
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Building customer trust in online transactions in Kenya

Introduction In Kenya, online transactions have become part of everyday life. From ordering food through apps to buying clothes on Instagram shops or sending money via M-Pesa, more people are choosing digital transactions over physical cash. This shift has opened new opportunities for businesses, but it has also raised one major challenge: trust. Many customers […]
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