Month: October 2025

E-commerce Trends In Kenya And How Start-ups Can Adapt.

Introduction Kenya’s e commerce industry is no longer in its infancy. Over the past decade, mobile money and affordable internet access have transformed how Kenyans shop, sell, and run businesses. Today, from Gikomba traders using WhatsApp to sell clothes to large supermarkets investing in online platforms, e commerce is woven into everyday life. For startups, […]
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Social Media Strategies for Small Businesses in Kenya

Introduction Kenya is one of Africa’s most connected countries. With over 13 million active social media users and growing, platforms like Facebook, Instagram, TikTok, LinkedIn, and X (Twitter) have become powerful tools for businesses. For small businesses, social media offers a low-cost way to build brand awareness, engage customers, and drive sales. However, success on […]
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Cybersecurity for Kenyan Businesses: Why Startups Can’t Ignore It

Introduction Kenya is one of Africa’s fastest-growing digital economies. From mobile money to e-commerce, digital platforms are fueling growth for businesses of all sizes. Yet with opportunity comes risk. Cyberattacks, data breaches, and online fraud are rising sharply, and startups are often the most vulnerable targets. Many entrepreneurs believe cybercriminals only target big corporations, but […]
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Tech In Healthcare : Improving Access In Kenya.

Introduction Healthcare remains one of the most pressing needs in Kenya. Millions of people still struggle with limited access to quality medical care due to distance, high costs, and a shortage of healthcare professionals. Rural communities are often hardest hit, with patients traveling long distances just to see a doctor. Technology is changing this reality. […]
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Why Mobile Apps & Websites are the future for businesses

Introduction Kenya has become one of Africa’s fastest-growing digital economies. With over 65 percent of the population accessing the internet primarily through mobile phones, businesses that ignore mobile apps and websites risk losing relevance. Whether it is a small fashion shop in Nairobi, a restaurant in Kisumu, or an online learning platform serving students across […]
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