June 2024

Integrate Instagram with PrestaShop Seamlessly: A Complete Guide by E-Startups Kenya

In the digital era of ‘See, Tap, Shop’, are you still stuck with traditional methods to sell your products? Or perhaps you’re sitting on a goldmine of captivating photos on Instagram, waiting to harness their potential? If so, integrating Instagram with PrestaShop through the PrestaShop Instagram Feed Module is the solution you’ve been searching for. […]

How to Create API in Akeneo

Introduction In this digital era, an Application Programming Interface (API) is an essential tool that allows software applications to communicate effortlessly. For your Nairobi-based online store, E-Startups Kenya, mastering how to create an API key in Akeneo can streamline your operations. This guide will provide you with the steps to create and manage your API […]

Discover the Best PrestaShop Live Chat Modules for Enhanced Website Interaction

In the dynamic world of e-commerce, engaging with your website visitors in real time can make all the difference. That’s where PrestaShop live chat modules come into play, offering a game-changing feature to turbocharge your website’s engagement and boost lead conversion. Let’s explore the top live chat modules tailored for your PrestaShop website, brought to […]

How to Start an eCommerce Marketplace in Germany?

Introduction Germany, known for its robust economy and being a leader in European eCommerce, offers lucrative opportunities for online businesses. As online shopping continues to grow globally, now is the perfect time for E-Startups Kenya to target Germany’s 83 million people, including 49 million avid online shoppers. Top German Marketplaces Understanding the competition is crucial. […]

Choosing Between One-Page Checkout and Multi-Step Checkout for Your PrestaShop Site

In the realm of e-commerce, selecting the right checkout process can significantly impact user experience and conversion rates. At E-Startups Kenya, a leading IT consultancy firm based in Nairobi, we dive into the debate between one-page and multi-step checkouts to help you navigate this crucial decision. PrestaShop One-Page Checkout Advantages: – User-Friendly Experience: The one-page […]

Bulk Action in Akeneo

Introduction to Bulk Actions In the dynamic world of eCommerce, efficiency is key. Akeneo’s bulk actions feature enables E-Startups Kenya to manage multiple product updates simultaneously, saving time and reducing effort. Whether you need to update product descriptions or adjust category assignments, bulk actions simplify these processes remarkabl Accessing Bulk Actions To start using bulk […]

Unlocking Opportunities: Building Your PrestaShop Marketplace

In today’s digital age, online marketplaces have become pivotal hubs for commerce, connecting buyers and sellers seamlessly across the globe. At E-Startups Kenya, we recognize the immense potential of online marketplaces in revolutionizing e-commerce. Let’s delve into the world of PrestaShop marketplace development and discover how you can create your thriving online marketplace. A Quick […]

How to Start an E-Commerce Marketplace in Nigeria

Nigeria, with its booming population of over 200 million, represents a major economic force in Africa. Nearly half of its population is connected online, a number expected to rise sharply. The growing service sector provides a fertile ground for digital marketplaces, particularly in hyperlocal delivery and instant service sectors. Top E-commerce Marketplaces in Nigeria […]

Crafting a Captivating and Converting PrestaShop Homepage

In the digital realm of e-commerce, the homepage of your online store serves as the virtual shopfront, the first point of contact with potential customers. At E-Startups Kenya, we understand the critical role a well-designed and strategically curated homepage plays in captivating visitors and driving conversions. Let’s explore how you can optimize your PrestaShop […]

The Rise and Shift of New Ecommerce – Social Commerce

Understanding Social Commerce Have you ever made a purchase influenced by what others are buying? This common behavior is driven by social interactions and is at the core of a growing trend in e-commerce known as social commerce. It leverages social media to enhance user engagement and increase sales, transforming social platforms into vibrant marketplaces. […]